Health claims made on this package of Phyto-Nutrients are accompanied by the required disclaimer that FDA hasn?t evaluated the
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Supplementing copy for dietary supplement labels

Manufacturers of vitamins, herbs and minerals are looking to make health claims on their packages. New rules on copy and packaging are in FDA's plans.
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Peter Levine of design firm Desgrippes, Gob? explained how revamping the logo for Ann Taylor stores began a relationship that 
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Designers yearn for credibility

Whether captive or consulting, packaging designers rarely get the credit or the budgets they need. Marketing 'pups' often control purse strings and decision-making. But there's a bit of light showing from designers' computer terminals.
A 3? sidewall at the leading edge of the package becomes the base on which the package stands
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Pasta/produce combo gets tf/f/s treatment

Salinas produce marketer Tanimura & Antle thermoforms its own trays for the Broccoli Time combo pack. Will consumers get used to seeing such full meals in the refrigerated produce section?
Lidded trays exit the vacuum sealing chamber (upper right) and move through two perforating stations followed by two cross-cutti
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Safeway gets the red in

A peelable barrier layer in a multilayer lidding material lets Safeway meat department workers put the bloom back in vacuum-packaged fresh red meats.
Filled trays pass through metal detection (lower right) and then a checkweigher (upper left
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Combo unit improves process control

Based in Duluth, MN, Luigino's, Inc. has made its Michelina brand frozen pastas and entrees big sellers across the country. At the firm's Jackson, OH, plant, a packaging line that went into production last fall uses a Loma 7000 Combo, an integrated metal detect-ion/checkweighing system.
Ontario Foods was one of the first to use these automatic rotary cup feeders (above), which drop fresh columns of cups into th
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Soup cups go private label

An automated rotary cup feeder is a first on Ontario's sophisticated five-station filling line. The firm is targeting a whole new category in the private label business.
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<subhead> </subhead> Supplementing copy for dietary supplement labels (sidebar)

FDA getting touger on iron
Product visibility and an upscale look are among the advantages gained since Malibu 2000 switched from HDPE (right) to PET bottl
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Hair care line parts with HDPE

Salon customers are impressed since Malibu 2000 switched from screen-printed HDPE bottles to a tinted PET with the increasingly popular no-label look.
Pulsed CO2 laser delivers precisely positioned codes. Code changeovers are made by simply changing the mask (inset
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Blazer laser boosts drug line

Production efficiencies, improved accuracies, and reduced labor costs have been realized since laser coding was installed on this prescription drug line.
Chart 10
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What wins Western packagers

Western packagers reveal plans for '95-'96 in exclusive Packaging World survey. Labeling equipment and new materials top shopping list; automation and changeover time are among hottest issues.
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How big is the food packaging business?

Food packaging is, at least, a $60 billion business in the United States. It makes up the largest chunk of our $102.3 billion packaging market. That's a pretty big number- larger than most other estimates we've seen of the U.S.
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Soup cups go private label (sidebar)

Better bagging, too
Not only does the new forming web for the Idexx blister pack provide better  barrier, it doesn1t turn yellow as its predecessor
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Lamination solves a pair of problems

Forming web used for blister packs of reagent chemicals turned yellow with age and provided insufficient moisture barrier. New material addresses both issues.
The smooth vertical movement of the stretch wrapper?s film carriage is accomplished, in no small part, by plastic rollers (shown
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Rollers stabilize stretch wrapping

Contoured plastic rollers allow a film carriage to smoothly ascend and descend during stretch wrapping. OEM component helps packagers like Farley Candy wrap loads more efficiently.
The laser-coded roll of printed material unwinds (from left to right) into the first station within the flow wrapper for sealing
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Chewing up market share

New pack and product size necessitate a $7 million investment in packaging machinery for Warner-Lambert Canada. A 4.4 percentage point gain in market share justifies investment in customized flow wrappers, laser coders and display carton overwrappers.

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