Distinguished packaging for perfume "duplicates" creates an air of a well-established presence for new manufacturer/marketer d'essence. Impressive results merited an award from the Paperboard Packaging Council.
Polypropylene bottle earns top award by providing functionality and contact clarity for cocktail mixes sold for on-premise use. Other easy-to-use containers also won awards, as did containers differentiated by decoration.
A new rectangular paperboard can, new graphics, new glass jars, even some product reformulation, are all part of a major remake for Lipton powdered iced tea mix. New Natural Brew line aims at ready-to-drink market.
In an effort to boost worldwide market share, unify its global image, and appeal to the next generation of cola drinkers, Pepsi-Cola last month in London unveiled "Project Blue." It's a whole new look that incorporates a new logo and packaging graphics for all Pepsi, Diet Pepsi and Pepsi Max offerings sold internationally.
Culminating a two-year cooperative program, Avery Dennison's Decorating Technologies Div. (Framingham, MA) and Krones (Franklin, WI) have developed Thermocol, a new patent-pending system to apply heat-transfer decorating onto glass, plastic and metal containers at speeds to 500/min.
Judges for the 1995 Tube of the Year Awards, sponsored by the New York based-Tube Council of North America, cited "increasingly bold and innovative use of graphics" as the common denominator of this year's entries.
In what may be just one challenge to the European "Union" policy, the European Commission has formally charged that Germany's policy of requiring high percentages of refillable containers for beverages unlawfully restricts free trade.