In recent years, cereal marketers have turned to flexible pouches and bags to differentiate their products from traditional bag-in-box offerings. Kellogg, however, took a different tack in introducing Special K Plus(TM).
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Red Devil, a manufacturer of caulk, sealants and spackling compounds, eliminated product damage by switching to stretch wrappers that move film around a stationary load rather than spinning the load on a turntable.
This year will be recorded as the year of the Internet "packaging auction gold rush." Auction--and classifieds--Web sites are popping up faster than you can say "network protocol" in the great race to establish Internet-based marketplaces for selling packaging equipment and materials.
A new hot-fill liquid filler is improving yields and filling accuracy for contract packager Beverage Capital (Baltimore, MD) and customers such as Triarc Beverage Group, White Plains, NY, whose well-known Snapple beverages are filled on the machine.
When Big Rock Brewery decided to redesign its packaging late last year, the Calgary, Alberta, Canada-based company wanted to build brand awareness and develop a cohesive look for its nine specialty brews.