High-tech communications equipment manufacturer FORE Systems introduced its ASX-100 switching unit a year and a half ago. The $150ꯠ device set records for switching speed, but the package it was shipped in was woefully inadequate.
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When Portland, OR-based BridgePort Brewing Co. added two new brands to its line of premium ales last month, it used the opportunity to introduce a custom glass bottle for all four ale varieties in the line.
Introduced in December, Procter & Gamble's new Helidac(TM) ulcer eradication therapy is packaged in a 14-day cube-shaped "kit" designed to make the new three-drug prescription medication easy to take several times a day.
Dr. Martha Rogers and Don Peppers, authors of the hot business book The One-to-One Future, will headline the Flexible Packaging Assn.'s Annual Meeting March 5-7 at The Westin Mission Hills Resorts, Rancho Mirage, CA.
Last month in Ohio, Campbell Soup Co. began testing its Intelligent Quisine concept. The three-meals-per-day, 10-week program includes more than 40 items-from sirloin beef tips to French toast with sausage to peanut butter bars-that are shipped via UPS to consumers' homes.