A new product launch by Alberto Culver receives a major boost from an elaborate booklet/label applied to the back of the container. Now available nationwide in food, drug and mass merchandisers, the Cortexx line of two shampoos and two conditioners contain a special gelatin that can help prevent hair loss by preventing split ends.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
At a July 3 shareholders' meeting of Schmalbach-Lubecha AG (Ratingen, Germany) in Dsseldorf, CEO Hanno C. Fiedler observed that the improved barrier properties of PET packaging will make PET ever more popular as the material for containers of mineral water and other sensitive food products such as fruit juices and baby food.
One of the showstoppers at this year's annual Food Marketing Institute show in Chicago was the booth of Carnival Brand-Seafood Co. The Overland Park, KS, firm displayed a wide variety of frozen fish packaged in convenient cook-in bags that let consumers microwave frozen fish and serve it in about five minutes.
"What's 'moo' and improved?" asks Upstate Farms Cooperative. Its new Holstein-cow graphics, of course. The Leroy, NY-based dairy coop is using colorful spotted graphics and a "Taste Upstate Freshness" tagline to market 49 SKUs of new and existing milk and cream offerings sold in the refrigerated case.
"We thought for a while that [sports caps] would be a fad, but now I think they're here to stay." So says Mountain Valley Springs president Tom Mitchell in explaining his company's move to push-pull sports caps on 0.5-L and 1-L bottles of water.
FDA's Office of Device Evaluation is holding a public meeting in September to discuss medical device labeling and the agency's proposed labeling information summaries (tentatively called "essential prescribing information" [EPI]).
This year, Canandaigua Wine Co., Canandaigua, NY, began shipping its Almaden® wines in 50 SKUs with clear pressure-sensitive labels that provide a distinctive appearance against the clear glass bottles.