With its February introduction of Perform(TM), PowerBar Inc. believes it has an attention-grabbing package that will stand out from the competition. Clad in a striking label, the bottle is also uniquely tactile.
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The June '99 Packaging Education Summit was so rich in content and ideas that all year could be spent examining proposals that might have merit. Last month, individuals in our packaging community were encouraged to look at ways they could improve education in their local communities.