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Kraft covers up

For its Post Honeycomb cereal, Kraft Foods launched a promotional tie-in last December featuring the teen stars of Nickelodeon's "Kenan and Kel" comedy program.
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Avoiding eco-seals

Coming up with international eco-labeling standards that don't impede U.S. packagers is important, according to Karil Kochenderfer, director of environmental affairs for the Grocery Manufacturers of America (GMA), testifying before Congress in late February.
Feature Article
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J.R. Simplot weighs accuracy's advantages

Revamped lines and switch to bags trigger savings
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New trends in egg packaging

What's a good way to protect priceless pieces of art during distribution?
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Conveying a premium image for Sunkist

Private label orange juice producer Lykes-Pasco, based in Dade City, FL, hopes that by licensing the Sunkist brand name and using it prominently on its package, it can be successful with a new premium-branded orange juice.
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Label, applicator beautify Gillette dispenser

To create interest in its new clear stick anti-perspirant deodorant, Boston-based Gillette Co. embedded in the package a ridged "powerball" dispensing wheel inspired by the roller ball in today's personal computer mouse.
Feature Article
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Life-cycle analysis gains political cachet

The President's Council on Sustainable Development (PCSD), having received a new lease on life, will be pushing ahead with its efforts to proselytize on behalf of "Extended Product Responsibility (EPR)," a concept that has numerous implications for users of packaging.
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Jugos debuts juice in 2-L cartons in Mexico

The first 2-L aseptic carton for juices and drinks in Mexico has been introduced by Jugos del Valle, S.A. de C.V., Mexico City. The Pour 'n Seal® carton produced by Combibloc Inc.
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Homemade look for wine package

Montevina Winery's new Cucina Mista wine has a label that is especially refreshing for its simple rustic appeal. Italian for "kitchen mix," the wine is a blend of 20 different red table wines produced by this St.
Chart 4
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Machine technology that slashes changeover

In this second report from our survey of changeover trends, readers describe how new equipment technology like control programming and tool-free adjustments helps them attack downtime.
One day soon packagers may be able to download information (top) on the shipping conditions a package might experience on this c
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Distribution packaging by the numbers

Using real-world shock and vibration data to design your pack can speed development, prevent damage and economize on materials. Collecting such data isn't easy, but now new ideas for sharing the burden-with the help of the Internet-are taking root in the
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Pouches stand up around the globe

Stand-up pouch development is on the march (see Kellogg item, top of page). Among the possibilities are pouches with ribs for gripping, pouches with new styles of drinking/dispensing spouts, and, on the airlines, pouches prized for making substantial source and weight reduction possible.
Potato chips are vibrated into a central distribution cone (left). Chips are dispersed among 16 scale hoppers around this cone b
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El Jawhara bags snacks in burgeoning Egyptian market

Bagging equipment helps El Jawhara develop a strong presence in Egypt's rapidly growing snack food market. The equipment is expected to provide a three- to four-year payback by economically producing high volumes of bagged snacks.
Machine operator Martha Johnson evaluates finished bottles slated for overseas distribution as they move along the line at the O
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Bottles grow 'greener' with PCR

It took three years of development work, HDPE bottles produced for Clorox household cleaners by Owens-Brockway now incorporate 25% PCR material.
3. Envirogluv technology used to decorate this Revlon container is energy efficient and uses inks that are free of heavy metals.
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Setting up shop

Merck, Revlon and Clorox developed unique packaging technology for their own use. Now those developments are generating revenue through licensing to other firms.

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