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Neck wrap promotes brand awareness

This month Cadbury Schweppes' Mott's USA unit in Stamford, CT, launches an aggressive campaign to promote its Clamato brand beverage. A national joke contest is part of the promotion, and a neck wrap on 32-oz polyethylene terephthalate bottles will help promote it.
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Standardizing Canadian regs

Beset by an expanding array of provincial and municipal solid waste collection and disposal regulations, the Packaging Assn. of Canada is calling for legislation that standardizes requirements among all the provinces.
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Legal battle won by leaflet label maker

Inprint Systems succeeded recently in defending its patent (U.S. 4680080) on Extended Text(TM) leaflet labels. The dispute arose in 1991 and concerned the apparatus for the production of the labels.
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Gaining a competitive edge

Home decor or a tequila bottle?
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A different type of kitchen cleanser

Bushberry Deodorizing Liquid Soap for hands is available in scents like cucumber, lemon, vanilla and oatmeal, so it has a definite kitchen and garden tone.
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Dean Foods unveils HDPE bottles for milk

As Packaging World went to press, Franklin, IL-based Dean Foods was introducing its new Milk Chug line of bottled milks in resealable pint, quart and 8-oz high-density polyethylene bottles.
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Unusual case stands up for pouches

An innovative new corrugated case used to ship and display stand-up pouches is now being test marketed by Grand Rapids, MI-based Roskam Baking for its stand-up pouches of Rothbury® Farms croutons.
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Labeling trends predicted

Growth in see-through labels, three-dimensional labels and labeling of nonround containers are some of the labeling trends forecast by packagers in a recent market study commissioned by B&H Labeling Systems (Ceres, CA).
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FDA wants fresh juice warning labels

Continuing its campaign to upgrade food safety in the wake of well-publicized incidences of foodborne illnesses, the Food and Drug Administration has asked juice manufacturers to voluntarily put warning labels on unpasteurized fruit and vegetable juices until formal labeling rules can be developed.
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Hall of fame welcomes three

The Packaging Education Forum has announced the election of three distinguished packaging professionals to its Packaging Hall of Fame. The 1997 class includes Donald Betando, retired chair of the San Jose State packaging program; Lejo Brana, director of packaging at Riviana Foods, Inc.; and Dr.
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Labeling for geriatrics

All pharmaceutical drug labels must include a geriatric use subsection according to a final rule published in late August by FDA. Geriatric labeling will be phased in through 2003, beginning with six priority drug categories which must be labeled by August 28, 1998.
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Fruit snack comes in a 'nifty' cup

Introduced in late August at 7-Eleven stores across the country was Sunfresh® FruitJelite(TM), a fruit gelatin snack in a colorful textured cup and foil lid.
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Redressing a fragrance line

When Ft. Lauderdale, FL-based Parlux Fragrances, Inc. recently purchased the Alexandra de Markoff line from Revlon, management felt the line needed to appeal to younger women, both in the U.S.
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Labeling for pediatrics

FDA has proposed a rule requiring drug manufacturers to test the safety of some new prescription drugs and biologics for children, determine appropriate dosages and label the product accordingly.
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Water, motor oil in stand-up pouches

In the U.S., stand-up pouches continue to gain acceptance in a variety of applications (see stories, p. 18 and 58). Yet with few exceptions, manufacturers and consumers haven't been very enthusiastic about these packages for liquids.

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