Pillsbury Canada Ltd.'s recent overhaul of its Refrigerated Baked Goods Business was more than just skin deep. Larger portions, increased product offerings, and an aggresive advertising campaign were all part of an effort to stir this sleeping product category.
High-tech communications equipment manufacturer FORE Systems introduced its ASX-100 switching unit a year and a half ago. The $150ꯠ device set records for switching speed, but the package it was shipped in was woefully inadequate.
When Portland, OR-based BridgePort Brewing Co. added two new brands to its line of premium ales last month, it used the opportunity to introduce a custom glass bottle for all four ale varieties in the line.
Introduced in December, Procter & Gamble's new Helidac(TM) ulcer eradication therapy is packaged in a 14-day cube-shaped "kit" designed to make the new three-drug prescription medication easy to take several times a day.
Dr. Martha Rogers and Don Peppers, authors of the hot business book The One-to-One Future, will headline the Flexible Packaging Assn.'s Annual Meeting March 5-7 at The Westin Mission Hills Resorts, Rancho Mirage, CA.
Last month in Ohio, Campbell Soup Co. began testing its Intelligent Quisine concept. The three-meals-per-day, 10-week program includes more than 40 items-from sirloin beef tips to French toast with sausage to peanut butter bars-that are shipped via UPS to consumers' homes.