To help the company make the package design conversion, Interbrand Gerstman+Meyers tailored its Brand Wizard software program fo
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Multinational pharmaceutical maker designs standards

Newly merged Hoechst Marion Roussel gets design help to unify the look of primary packages produced anywhere in the world. Package type and size standards are the next step.
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Rhino Foods is relying on artwork by a prominent Vermont artist to help its Chessters frozen cookie sandwiches cut through the
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Carton takes Chessters to supermarket freezers

Rhino Foods of Burlington, VT, had a nice little business going with Chessters, a frozen chocolate chip cookie ice cream sandwich named after a Chesapeake Bay retriever.
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The incredible power of shrink packaging

Shrink packaging of bottles, jars, cups and other rigid containers has amazing product merchandising and protection powers. While assuring the wholesomeness of food and beverages contained, shrink packaging can also transform a container frog into a packaging prince.
Pesticide applicators lift a tab (far left) to remove a very visible tamper-evident band from the 110-mm, one-piece polypropyl
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Bayer adds TE to wide-mouth cap

A wide-mouth TE cap offers extra safety for Bayer's agricultural insecticide. Neck rings in the mold make it easier to change the container finish for the cap.
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PCR HDPE suitable for food contact

Ecoplast Corp. (Los Angeles, CA) claims to be the first-and-only recycler of post-consumer high-density polyethylene to receive a letter of non-objection from the U.S.
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Cereal grain products 'healthy,' too

FDA also approved the use of a "healthy" label claim for certain cereal grain products such as enriched flour, enriched rice and bread, even though until now they could not be labeled "healthy" because many do not meet the 10% nutrient requirement.
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Water bottle vends like a can

Lancaster, PA-based Cloister Spring Water recently introduced its new H2O Cool spring water as "the first, the only 12-oz PET bottle that vends like a can." This allows the bottle to be sold through vending machines designed for canned soft drinks.
Frozen vegetables like these can now be labeled ?healthy.?
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FDA expands 'healthy' label to frozen and canned produce

Processors of frozen and canned produce are studying how best to take advantage of a new ruling by the Food and Drug Administration allowing frozen and canned fruits and vegetables to be labeled "healthy." Using that term to describe all fresh fruits and vegetables has been allowed since 1994, but no such broad allowance was made at that time for frozen or canned fruits and vegetables.
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Clarification

In the February '98 issue of Packaging World, p. 4, the dispensing closure used on Black Gold creme and lotion was referred to generically as a "eurostyle" closure.
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Food innovations on display at U.K. show

Two notable packages uncovered at Pakex 98, held recently in Birmingham, England, both come from food marketers. One is for soup, the other for a product designed to look like Chinese take-out food.
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Cat-shaped pouch turns heads overseas

A cat-shaped, stand-up pouch available in four collectible printed versions (three are shown) has helped Gilbertson & Page (GILPA) successfully launch a new dry cat food called Umami.
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Lozenges are blister-packed, flow-wrapped

Seeking to make the packaging for its Throaties medicated lozenges more consumer-friendly, Ernest Jackson, based in Crediton, Devon, England, switched from a foil bag-in-carton to an overwrapped blister card.
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Tea in a matchbox

Steep Co. of South Glastonbury, CT, thought that its Tea Matchbox(TM), adorned with graphic icons, labels and fun slogans, was so unusual the company had it trademarked.
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Federal funding fears

The National Food Processors Assn. worries that the approval of new and safer anti-microbial sterilants for food packaging and revision of irradiation disclosure labeling requirements could be in funding jeopardy.
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Ultra-premium wines look the part

"What's really distinctive here is ACL plus a paper label." That's how Gary Glass, director of business development at Sutter Home Winery, sums up the unique approach to decoration taken by this St.

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