A custom pattern on an embossed label featuring a holographic boomerang gave Labatt Brewing Co., London, ON, Canada, a flying start when it introduced Boomerang flavored malt liquor to the Canadian market in April.
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Smucker’s® Magic Shake™ instant milkshake mix has a new trick up its sleeve. Using a custom flip-top PP closure and fluted PP bottle with mix packets inside, the package provides easy mixing and drinking of the beverage.
Leak-proof films, featuring flexo-printed designs, seal both fresh chicken and frozen meat products for two companies at stores nationwide. Pilgrim’s Pride repositions its full line of fresh chicken and Carlson of Albert Lea debuts Crossroad Farms fully cooked frozen meats.
San Diego-based WD-40 Co. has come up with a way to keep the all-important spray tube on its popular lubricant product from getting lost. The firm’s 8- and 11-oz cans now have a red, yellow or blue stretchable rubber strap around the neck.
This medical device maker says goodbye to extra labels and replaces them with on-line, thermal-transfer printing on lidding material. Print now includes important symbols required by customers overseas.
A reader survey about vendor consolidation emphasizes that most manufacturers are actively looking to decrease the number of packaging suppliers from which they buy. Pricing advantages is just one of many driving factors.