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A category by any other name.

How does a company call attention to a market segment that doesn't want much attention?
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42 Best Package Designs
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Packaging potatoes for consumer convenience

Add sliced potatoes to the growing list of branded, prepared produce packaged in flexible films for refrigerated display in the supermarket. Launched in the first week of January were four varieties of Fresh From The Start® potatoes from 50/50 partners Maine Packing of Caribou, ME, and Fresh From The Start LLC of Riverhead, NY.
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Twister takes a whole new shape

For its Twister brand juice beverage, Tropicana North America has launched a 1.75-L (59.3-oz) heat-set bottle made of polyethylene terephthalate that the Bradenton, FL, firm describes as "the first heat-set, hot-filled (180°+) rectangular PET bottle" for a juice beverage in the U.S.
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PMMI foundation adds partnership schools

The Education & Training Foundation of the Packaging Machinery Manufacturers Institute has added two schools to its Education Partnership Program: Alexandria Technical College of Alexandria, MN, and The Oswego County Board of Cooperative Education Services of Mexico, NY.
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Cudahy takes bacon out of the fridge

Patrick Cudahy Inc. of Cudahy, WI, is probably the first to package precooked sliced bacon for display outside of the refrigerated deli case. "Shelf-stable packaging opens up more opportunities," says Cudahy marketer Jason Kapella.
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Readers write back

Recent Packaging World stories-on outsourcing, reader salaries, increased USDA/FDA scrutiny, and Arizona Beverages' uniquely shaped 'can'-spur readers to comment.
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Shaped cans south of the border

"I have seen shaped cans from Europe and I have never seen anything like this." That's what Lawrence Boro, marketing manager for privately held Grupo Jumex, Xalostoc, near Mexico City, Mexico, says about the company's newest shaped steel three-piece can.
An improved bag for Manzate Fungicide (top) increases  productivity by 25%. GardenTech Singles (above) were developed with custo
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Agricultural winners at FPA

Two innovative flexible packages merit an 'A' for Agricultural.
Because Bass?s plastic beer bottle (left) holds 330 cL, it compares favorably with the U.K.?s standard half-pint glass bottle (r
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Bass is bullish on beer in plastic (sidebar)

Dando at Nova-Pack '98
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Labeling uniformity

The Grocery Manufacturers of America (GMA) is crafting a message it plans to take to Capitol Hill renewing its call for uniform national food labeling standards.
The 14-head scale system1s (top) accuracy helps Basic American Foods reduce product giveaway. While bags (inset) are marketed fo
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Foodservice bag displays retail points

Basic American Foods launches a first-of-its-kind bag for dehydrated potatoes sold to foodservice markets. Pointillistic graphics attract customers while the bag reduces secondary packaging.
On its new cast (left) and blown lines, film maker Woodland Poly expects to produce 18 million lb of polyethylene-based stretch
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Woodland Poly casts for western film business

Cast and blown film-making equipment, using metallocene resins, enable Woodland Poly to produce rugged stretch-wrap film in thin gauges for its customers in the west.
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Widemouth cups will expand beverage packaging options

We've been looking at the newest generation of Ensure® nutritional supplement packaging and thinking that thermoformed or injection-molded cups<>in some advanced stage of development<>could be beer and carbonated beverage containers (CSDs) in the future.
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FSIS considers labeling reviews without industry representation

A food labeling trade group has expressed concern that industry representatives may be barred in the future from face-to-face meetings with federal regulators that review new labels for meat and poultry products.
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Valvoline valve adds elbow room

Valvoline's new line of SynPower® synthetic automotive chemicals includes two products that employ a unique new spray delivery system. The Lexington, KY-based company's Brake Parts Cleaner and Carb Choke & Throttle Body Cleaner are filled into aerosol cans and topped by a unique one-piece spray cap and tube that allows precise delivery into areas of a car difficult to access.

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