As television ads touting its plastic beer bottle begin to appear with some frequency, Miller has completed its development of an injection-molded plastic closure that replaces ROPP aluminum. Easier-to-recycle package is spotted in Chicago.
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With the help of a low-cost prototype tool, ink-jet printer manufacturer Lexmark was able to successfully test mold fiber cushions as a means of protective packaging. As a result, the company enjoys both cost savings and environmental benefits.
San Francisco-based reflect.com allows cyber shoppers to select closures and container graphics for custom beauty products sold exclusively on its Web site. The unusual concept requires a packaging and shipping strategy to handle individual orders.
Last month in this space, you learned a bit about how some of us view package design, another way of saying, the “cosmetics” of packaging: how great printing or decorating of a container can attract customers.