As Haagen-Dazs® prepared to launch Dulce de Leche Low-fat Frozen Yogurt and Mango Ice Cream, marketers there decided that the packages for the new products needed to be a little jazzier than packages used for the company’s flagship brand.
Kraft Foods, Glenview, IL, has developed a new powdered soft drink called Health Quenchers. With additional ingredients meant to enhance a healthful lifestyle, Health Quenchers drink crystals hit retail shelves in April in a package designed by Lipson Alport Glass & Associates, (Northbrook, IL).
Libby Perszyk Kathman (Cincinnati, OH) opened up its doors last month to a few young and promising package designers. The international design consultancy welcomed 20 three- to five-year-old students from James E.
Alvey Systems, Inc. (St. Louis, MO): Douglas M. Westerman, dir., Central Region; Bruce Bleikamp, account mgr., Major Account Development; Steven Cohron, account mgr., Major Account Development; Hank Kirk, account mgr., Major Account Development.
When the Schick/Wilkinson Sword Div. released the Schick FxDiamond™, a shaver with a diamond coating on the blades, it turned to Fisher Design (Cincinnati, OH) to create a package that’s as distinctive and “dazzling” as the product.