With the help of a low-cost prototype tool, ink-jet printer manufacturer Lexmark was able to successfully test mold fiber cushions as a means of protective packaging. As a result, the company enjoys both cost savings and environmental benefits.
San Francisco-based reflect.com allows cyber shoppers to select closures and container graphics for custom beauty products sold exclusively on its Web site. The unusual concept requires a packaging and shipping strategy to handle individual orders.
Last month in this space, you learned a bit about how some of us view package design, another way of saying, the “cosmetics” of packaging: how great printing or decorating of a container can attract customers.