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Have you ever been Gatorade Experienced?

Designed by the same firm that gave us the ergonomically correct computer mouse, the latest bottle from Quaker Oats' Gatorade Co. is known as the Ergonomically Designed Gatorade Experience, or E.D.G.E.
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Miller brews new looks for Lite

Milwaukee-based Miller Brewing has introduced what it claims is the first major packaging redesign for Miller Lite since the brand's 1975 debut. In June, Miller Lite bottles hit store shelves across the U.S.
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Leader of the year

Sealed Air Corp. of Herndon, VA, has been named the Packaging Education Forum's 1998 Packaging Leader of the Year. "Sealed Air's recent acquisition of Cryovac certainly brought the company to our attention," said PEF president Tom Hogue in announcing the award, "but the fact is that Sealed Air has a long history of technical innovation and customer support on a global basis which already qualifies the company as a leader in our field."
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Revlon relies on a custom-designed IRC

Like other packaged goods marketers, New York-based Revlon Corp. is a regular user of instant redeemable coupons (IRCs) for special promotions. But the firm's current rebate on Almay Lip Shine employs an IRC with a twist.
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Fresh French soup takes shrink-film label

Boldly decorated and full bodied, shrink-film labels have captured beverage marketers in a big way. Now Soup Ideale, a soup manufacturer in Saint Laurent, Blangy, France, is using a shrink-film label for 1-L bottles of fresh, refrigerated soup in high-density polyethylene bottles.
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Metric-only labeling delayed

A "significant breakthrough" has been reported in negotiations between the American National Standards Institute (ANSI) and the European Commission to delay implementation of Metric 2000, a European directive requiring metric-only labeling on products sold in Europe by the year 2000.
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New label takes bottle from nostalgic to novel

Briar's U.S.A., the South Brunswick, NJ-based maker of old-fashioned, alternative sodas, has given its 12-oz glass bottle a contemporary makeover with a label redesign.
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Sara Lee Tunes in to kid-sized products

Bugs Bunny, Daffy Duck and the rest of the Looney Tunes cast has teamed up with Chicago-based Sara Lee in the packaging of Sara Lee Fresh Looney Tunes Jr.
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Country-of-origin labeling won't address food safety, Congress told

In response to a recent rash of foodborne illness, one of the issues being studied by a congressional committee are the merits of additional country-of-origin labeling on imported food products.
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Codex divided on biotech labeling

The Codex Committee on Food Labeling appears divided over which biotech food labeling recommendations to adopt. It is choosing whether to emulate the U.S.
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Brewers tap holographic effects

Two brewers are adding holographic effects to their packaging to entice consumers at retail: Miller Brewing, Milwaukee, WI, has redesigned its Magnum malt liquor to include a label with a psuedo-holographic look, and Coors Brewing Co., Golden, CO, is launching a summer promotion for Coors Light that incorporates holographic packaging.
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PMMI expects really big show

The Packaging Machinery Manufacturers Institute (Arlington, VA) says Pack Expo 98, November 8-12 in Chicago, will be a record setter. On April 30, exhibit space stood at 1걗꼬 net sq'.
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Brands 'Sing' with consistency

Tying in with recent graphic updates of Michelina's® and new Michelina's Lean 'n Tasty(TM) brands, redesigned packaging for Michelina's Yu Sing® entrees and egg rolls began reaching store freezers this April.
Sold to school foodservice programs in five states, these fresh apples in MAP pouches are a big hit with students
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Apple and tortilla packs break the foodservice routine

Fresh, sliced apples for school foodservice customers and tortillas for hotel and restaurant kitchens both come in packages that look like they were lifted from a retail setting.
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Streamlining handling headaches

Stainless-steel, reusable IBCs reduce drum handling/disposal problems for chemicals manufacturer Bush Boake Allen and a key customer.

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