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New market means new packaging

Sundried tomatoes are a $20 million category, according to marketing vice president Howard Nager of Sunsweet Growers. To break into this hot market, Pleasanton, CA-based Sunsweet decided to use packaging color and design aimed at appealing to a wider market than it aims for with its well-known prune products.
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Kellogg, IP team up in school

A new school milk program from Kellogg Co. and International Paper (Memphis, TN) features 8-oz milk cartons displaying popular Kellogg characters on the side panels.
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Robots continue march into packaging

It will come as no surprise to anyone who may have walked Pack Expo 98 last November, but robot makers expect heady growth in packaging applications over the next few years.
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Standing up to the competition

By early this summer, Elmhurst, IL-based Keebler expects to complete its nationwide rollout of Cheez-It® baked snack mixes in three varieties.
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New product clearly calls for a tube

When Minneapolis-based Lamaur Corp. added Extra Hold Styling Gel to its Willow Lake® line of hair care products, management wanted to keep the look of the other containers in the Willow Lake line.
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Beef labeling

Congress continues to ponder requiring country-of-origin labels on some imported foods, including beef and lamb. Package labels would indicate the origin of the meat source and the percentages of both domestic and imported meat when they are blended, as in ground beef.
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Rexall Sundown touts 'label within a label'

Rexall Sundown in February began marketing its Sundown® line of herbal supplement capsules in high-density polyethylene bottles adorned with what Rexall refers to as a Twist N' Learn(TM) label.
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Baxter softens PVC stance

"For certain IV bags, we're looking to replace PVC. That would happen gradually, on a product-by-product basis because of the long period of time required for regulatory submission and approval," according to Deborah Spak, senior manager in communications for Baxter Intl.
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Hormel's pack makes bacon ready-to-eat

For the first time, fully precooked bacon strips are now available virtually anywhere in the supermarket. A new thermoformed MAP flexible package allows Hormel Foods, Austin, MN, to pack oxygen-sensitive cooked bacon slices without refrigeration for up to four months.
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Supplement labels

Dietary supplement labels now must contain more complete information, including a clear identity statement, a complete list of ingredients and a new "Supplement Facts" information panel.
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Two chambers are better than one

A compelling dual-chamber design for Unilever Home & Personal Care's new Dove Nutrium body wash makes for more than just an eye-catching bottle. According to the company, separating the body wash (white chamber) from the moisturizer (pink chamber) maximizes the benefits of the two formulas.
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New tube attracts Asian market

A sleek new tube carries on the Elizabeth Arden tradition of understated elegance. The 4.2-oz tube of Visible Whitening Foaming Cleanser is made solely for the Asian market--Japan, Korea and the Asia-Pacific regions.
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Bottled water labeling

Bottled water may be safe, but the environmental activist group Natural Resources Defense Council petitioned FDA to set strict limits for a wide variety of contaminants in bottled water and to require bottled water labels to disclose contaminants.
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Clarification

In the March issue of Packaging World, a p. 36 story about a paint pouch marketed by Testor Corp. identified the flexible film structure incorrectly.
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OTC drugs sport new labels

Over-the-counter drugs must contain a new standardized format label designed to make it easier for consumers to understand a drug's benefits, risks and proper use, according to a new regulation from the U.S.

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