The second brewery to announce a launch of beer in a Tetra Pak (Geneva, Switzerland) Glaskin™ plastic bottle is Bitburger of Bitburg, Germany. The Bitburger 38 Bigneck is scheduled to reach as many as 10ꯠ Lekkerland/Tobaccoland gas station outlets throughout Germany beginning this month.
Nutrition supplement marketer Natrol of Chatsworth, CA, gained numerous benefits last fall when it eliminated containers made of glass, high-density polyethylene or polystyrene in favor of polyethylene terephthalate.
The Intl. Molded Pulp Environmental Packaging Assn. has announced the formation of a consortium of molded-pulp product producers, users and machinery manufacturers to conduct research on the properties and behavior of molded pulp as a protective packaging material.
Marketers at the Mentholatum Co. ached for a way to vividly show consumers how to use three new varieties of Migraine Ice cooling headache pads. They found relief in a colorful paperboard carton that uses a substantial portion of its front panel to show a consumer finding fast pain relief by applying a pad to his or her forehead, temple or neck.