To paraphrase an old packaging axiom: In marketing terms, the word revision is virtually synonymous with deadline. Ask any packaging professionalfrom R&D to engineering to the testing lab to purchasing to the packaging machinery maintenance departmentand theyll tell you that the suggestions from the marketing department can be major source of stress.
Coca-Cola, P&G announce new companyLonger shelf life, lighter-weight containers and easy-opening convenience are likely to represent key packaging features for products marketed by a new company announced in late February by The Coca-Cola Company and Procter & Gamble.
S.A. Evian Co., Evian, France, introduced its “Nomad” bottled water last summer, first in Europe and then in the United States. The polyethylene terephthalate-bottled water (below left) is topped with an unusual hinged closure molded with a loop.
Plano, TX-based Dr Pepper/Seven Up was instrumental in the development of a new connector spout on syrup bags. Designed for soft drink dispensing systems, the spout could make life a lot easier for bottlers and foodservice institutions across the country.