For Monster Energy Drink, it is the Goth font for “Monster,” with its one-of-a-kind letter “M” formed by neon green “claw marks” on a black can, that symbolizes the brand and all that it stands for.
Feature Article
| April 25, 2013

Visual trumps verbal in creating a memorable brand identity

Strong visual design assets stick with consumers more than verbal communication. That’s why packaging plays such an important role in the marketing mix.
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Package Case Study
| April 25, 2013

PLA capsules adorn wine bottles

Trinity Oaks begins using compostable wine bottle capsules made from renewable materials.
New DWI steel can is lightweighted by 15% and takes advantage of nitrogen dosing.
Package Case Study
| April 25, 2013

Bonduelle launches next-gen food can

After ten years in development, the leading European food processor Bonduelle has launched a new steel food can that delivers enhanced consumer appeal together with significant environmental benefits.
Too much medication?
News
| April 24, 2013

Report says 40% of parents give young kids cough/cold medicine that they shouldn’t

Many parents disregard label warnings. …Meanwhile, FDA’s BeSafeRx provides interactive map tool to protect against fake pharmaceuticals.
Off The Shelf: Interactive cap dispenses active ingredients
 Video | April 24, 2013

Off The Shelf: Interactive cap dispenses active ingredients

Pompton Lakes, NJ-based H2M has launched 989 On Demand, a rehydration beverage in a 19-oz PET bottle with a patented cap that holds vitamins, minerals, and electrolytes inside. The consumer twists the cap to release these active ingredients.
News
| April 24, 2013

2013 WorldStar Student Awards open for entries

The World Packaging Organisation's (WPO) WorldStar Student Awards is an international packaging design competition for students from countries around the world to develop projects in the field of packaging design.
Shelf life and salability all hinge on how well fruit boxes like this protect their contents during distribution.
Feature Article
| April 23, 2013

Opportunities galore in protective packaging

We sent contributing editor Ron Romanik to the March 25-28 TransPack Forum in Orlando for an update on trends and opportunities in protective packaging; here’s his report.
News
| April 22, 2013

'PACK gives BACK' as Kenny Loggins plays Pack Expo Las Vegas

PMMI, owner and producer of the Pack Expo trade shows, announces the PACK gives BACK opening reception, Monday, September 23, at 4 p.m. at Pack Expo Las Vegas (Sept. 23–25; Las Vegas Convention Center).
News
| April 22, 2013

Packaging helps grow global preservation markets

New BCC Research report forecasts growth around the world as packaging developments preserve foods and beverages.
FPA Analysis cover
News
| April 22, 2013

Flexible Packaging Assn. releases industry segment analysis

Study analyzes the U.S. flexible packaging business by volume and financial value for industry segments.
Mederma
Package Case Study
| April 22, 2013

Redesigned skin care package overcomes daunting hurdles

By working with its branding partner, Merz Pharmaceuticals now enjoys considerable shelf appeal, despite several retail challenges.
News
| April 19, 2013

European bottled water company is certified as carbon-neutral

Croatian water bottler Jamnica earns CarbonFree certification in North America, offsetting its carbon emissions through investments in third-party programs.
Package Case Study
| April 19, 2013

Commodity ingredient packs now provide home-cooking inspiration

Appetizing imagery of finished recipes using dry grain and bean ingredients from Great Scot adorn new packages for the products, to inspire at-home cooks.
Package Case Study
| April 19, 2013

Snack-cake carton graphics are contemporized

New packaging graphics for Mrs. Freshley’s brand of snack cakes and pastries provide a fresh and contemporary look; contest celebrates new packaging launch.
Process Expo continues to grow
News
| April 17, 2013

Process Expo 2013 surpasses 200,000 sq ft

The Food Processing Suppliers Association (FPSA) announced today that it has now surpassed the milestone of 200,000 sq ft for the 2013 Process Expo trade show. The show will be held November 3-6 at McCormick Place (South and North Halls) in Chicago.

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