Package Case Study
| May 1, 2013

Energy drink takes flight in slim, aluminium can

New Fuga beverage—a mix of energy and herbal ingredients—launches in a slim, 12-oz aluminium can that provides consumer appeal and recyclability.
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Package Case Study
| May 1, 2013

Miller Time reinvented with sleek, easy-grip bottle

MillerCoors uses package design as a tool to influence the beer category, launching a sleek, contoured bottle for its Miller Lite brand that reinvents the drinking experience.
By offering colorant varieties in many small tubes and paint in just two varieties, Coldec is able to present 52 colors to consumers in a very small amount of space.
Package Case Study
| May 1, 2013

Pouch drives new approach to merchandising paint

Dutch consumers see a whole new approach to packaging of house paint, as stand-up pouch plus colorant tube concept maximizes color varieties available in a small foot print.
Bonfire Brewing uses a single-station, cam-driven, air-actuated seaming machine made by the same OEM that made the upstream filling system.
Machine Case Study
| May 1, 2013

Digitally printed shrink labels open possibilities at craft brewer

Bonfire Brewing Co. buys bright stock cans and self-decorates them with shrink sleeve labels. Thanks to digital printing, ‘we can change graphics at the drop of a hat.’
Column/Opinion
| May 1, 2013

World markets for packaging

The world is now more accessible to open trade than ever before in history.
A preprinted pharmaceutical carton showing the GS1-128 bar code (on right, with 20 digits) required by China’s PIATS program is printed by RSI printheads using HP’s TIJ (thermal ink-jet) 2.5 cartridge technology. HP’s TIJ 2.5 can print at resolutions up to 600 dpi. RSI optimizes bar-code resolution and print-cartridge life using patent-pending Variable DPI and nozzle-flipping features. Hailong incorporated RSI’s HP-based printers into its track-and-trace system for PIATS.
Feature Article
| April 30, 2013

Printing technology helps Chinese firm meet that country’s product identification requirements

Hailong Machinery Group uses thermal ink-jet technology to print high-density, high-resolution bar codes and text on primary and secondary packaging.
Records were broken at ICE USA.
News
| April 29, 2013

2nd biennial ICE USA sets records

A total of 2,820 converting professionals from 45 states and 44 countries filled the aisles at ICE USA 2013 in Orlando, Florida, April 9-11, to see the latest equipment and technologies on display from 345 exhibiting companies.
Graphics and structural design were developed in concert for Ansell Ltd.’s new packaging that arouses curiosity and conveys a sense of trust with a sensitive and sophisticated touch of sensuality.
Feature Article
| April 26, 2013

How packaging innovators tear down walls while planning ahead

Here are some tips to help jump-start—or rejuvenate—your leadership in managing a new package innovation.
For Monster Energy Drink, it is the Goth font for “Monster,” with its one-of-a-kind letter “M” formed by neon green “claw marks” on a black can, that symbolizes the brand and all that it stands for.
Feature Article
| April 25, 2013

Visual trumps verbal in creating a memorable brand identity

Strong visual design assets stick with consumers more than verbal communication. That’s why packaging plays such an important role in the marketing mix.
Package Case Study
| April 25, 2013

PLA capsules adorn wine bottles

Trinity Oaks begins using compostable wine bottle capsules made from renewable materials.
New DWI steel can is lightweighted by 15% and takes advantage of nitrogen dosing.
Package Case Study
| April 25, 2013

Bonduelle launches next-gen food can

After ten years in development, the leading European food processor Bonduelle has launched a new steel food can that delivers enhanced consumer appeal together with significant environmental benefits.
Too much medication?
News
| April 24, 2013

Report says 40% of parents give young kids cough/cold medicine that they shouldn’t

Many parents disregard label warnings. …Meanwhile, FDA’s BeSafeRx provides interactive map tool to protect against fake pharmaceuticals.
Off The Shelf: Interactive cap dispenses active ingredients
 Video | April 24, 2013

Off The Shelf: Interactive cap dispenses active ingredients

Pompton Lakes, NJ-based H2M has launched 989 On Demand, a rehydration beverage in a 19-oz PET bottle with a patented cap that holds vitamins, minerals, and electrolytes inside. The consumer twists the cap to release these active ingredients.
News
| April 24, 2013

2013 WorldStar Student Awards open for entries

The World Packaging Organisation's (WPO) WorldStar Student Awards is an international packaging design competition for students from countries around the world to develop projects in the field of packaging design.
Shelf life and salability all hinge on how well fruit boxes like this protect their contents during distribution.
Feature Article
| April 23, 2013

Opportunities galore in protective packaging

We sent contributing editor Ron Romanik to the March 25-28 TransPack Forum in Orlando for an update on trends and opportunities in protective packaging; here’s his report.

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