MillerCoors uses package design as a tool to influence the beer category, launching a sleek, contoured bottle for its Miller Lite brand that reinvents the drinking experience.
Dutch consumers see a whole new approach to packaging of house paint, as stand-up pouch plus colorant tube concept maximizes color varieties available in a small foot print.
Bonfire Brewing Co. buys bright stock cans and self-decorates them with shrink sleeve labels. Thanks to digital printing, ‘we can change graphics at the drop of a hat.’
A total of 2,820 converting professionals from 45 states and 44 countries filled the aisles at ICE USA 2013 in Orlando, Florida, April 9-11, to see the latest equipment and technologies on display from 345 exhibiting companies.
Strong visual design assets stick with consumers more than verbal communication. That’s why packaging plays such an important role in the marketing mix.
After ten years in development, the leading European food processor Bonduelle has launched a new steel food can that delivers enhanced consumer appeal together with significant environmental benefits.
Pompton Lakes, NJ-based H2M has launched 989 On Demand, a rehydration beverage in a 19-oz PET bottle with a patented cap that holds vitamins, minerals, and electrolytes inside. The consumer twists the cap to release these active ingredients.
The World Packaging Organisation's (WPO) WorldStar Student Awards is an international packaging design competition for students from countries around the world to develop projects in the field of packaging design.
We sent contributing editor Ron Romanik to the March 25-28 TransPack Forum in Orlando for an update on trends and opportunities in protective packaging; here’s his report.