Fearing a UPC bar code would spoil the label design of their new Harmony Internationals line of ethnic snack food mixes, the marketers at Glico Harmony Foods created a clever way to make the often intrusive and sometimes unsightly bars part of the art.
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
Packaging has been called a chess game without checkmate-never ending, always evolving-reflecting the changing demands of product manufacturers who, in turn, are trying to satisfy the needs of the consuming public.
Vf/f/s system helps Fontina Foods increase sales threefold and expand its product line for foodservice/institutional customers. Eight-month equipment payback is projected due to selling product in flexible pouches rather than HDPE pails.
Scotland's Gleneagles Spring Waters shifts from buying PET bottles to stretch/blow molding them in-house from preforms. The change saves $600ꯠ/yr and provides a "family" image for its seven bottle sizes.