Office furniture maker alters distribution packaging for heavy desktops, increasing protection where it's needed, reducing it where it's not. Savings total nearly $180ꯠ/yr in materials and labor, while repetitive stress injuries are eliminated.
In December, Heaven Hill introduced three 750-mL "Single Barrel" premium aged Kentucky straight bourbon whiskeys, each in a decorative glass container placed on a special gift carton and sold throughout the year.
Packaging Strategies '96 Conference will feature a dinner presentation by George Gourlay, senior vice president of The Coca-Cola Co. Gourlay's topic: How Coke uses packaging technology to support new beverage introductions.
When Cliffstar Corp. introduced Golden Crown brand Holiday Punch in 64-oz hot-filled PET bottles last November, the Dunkirk, NY, firm opted for a metallized paper label to make the product sparkle on the shelf.