Called a pilot line, Sonoco's new nonround paperboard canister fabricating line at Hartsville, SC, will keep Lipton and others supplied. European forming technology and paper bottom sealing rounds off Lipton's rectangular shape.
The one pervasive element of the repackaging program is a new graphics approach for all its products. "We wanted to provide product and packaging innovation to the tea category, while giving a more unified branding look to the line," says Pam Aulisi, Lipton's manager of package design.
J.M. Schneider eliminates a layer of paper with its new F-flute litho-laminated box for prepared meats. The package reduced material costs and box manufacturing steps and competes with paperboard on cost, appearance.
Distinguished packaging for perfume "duplicates" creates an air of a well-established presence for new manufacturer/marketer d'essence. Impressive results merited an award from the Paperboard Packaging Council.
Polypropylene bottle earns top award by providing functionality and contact clarity for cocktail mixes sold for on-premise use. Other easy-to-use containers also won awards, as did containers differentiated by decoration.
A new rectangular paperboard can, new graphics, new glass jars, even some product reformulation, are all part of a major remake for Lipton powdered iced tea mix. New Natural Brew line aims at ready-to-drink market.