Both Molson Ice and Coors Extra Gold beers have added the alcohol content by volume to their labels, albeit subtly. Will others
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Alcohol content labels coming to a head

The BATF is set to issue a proposal on how alcohol content can appear on beer labels. Many brewers strongly oppose mandatory labeling.
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Beer design evinces local flavor

While regional brewers can never compete with huge ad budgets of the majors, they can play the home town advantage. Vancouver Island Brewery, Victoria, British Columbia, Canada, did just this when it had prepress house Image Pac (Richmond, B.C., Canada) design new corrugated 6- and 12-pack boxes, introduced in January '95.
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Topps bubbles over Bazooka wrapper redesign

The Topps Co. unveiled a new wrapper for its 5¢ Bazooka bubble gum piece for the first time since the venerable product was introduced in 1946. The NY-based marketer has updated the familiar red, white and blue wrapper with a large pink bubble in the center.
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Designing out corrugated costs

At a time when most packagers were taking it on the chin in rising corrugated costs, Levi Strauss & Co. (Canada) Inc.'s Edmonton, Alberta, facility worked with its corrugated supplier to lower the price it pays for cases for its popular Dockers pants (packed 15 to a case).
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Mayfield milks nostalgic design

Now that Coca-Cola has awakened marketers to the power of nostalgia with its retro-style plastic bottles for Coke and Sprite, nostalgic package design is extending to the dairy category, too.
Side by side, the true contour (right) has a convex label panel that requires a shrinkable label. The straight-wall contour (le
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Mexican Coke bottler gets in shape

Coca-Cola's 'true contour' PET bottle is a big success in several parts of Mexico. Promotora blow-molding plant decorates with a shrink label of OPP applied with glue.
Once the bottom frame has been loaded into the box, the product is inserted and the top frame placed over it before the box is c
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Air express

Aircraft parts supplier uses "suspension packaging" to guarantee that expensive electronic components make it safely to airline customers worldwide.
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Do you worry about tampering when you buy food and drugs?

In its Oct. 13 story on the release from prison of James Lewis, a key suspect in the 1982 Tylenol poisonings, the Chicago Sun-Times included this phone poll question.
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No beefs with irradiation

Irradiated beef is not likely to affect sensory qualities such as color, flavor and texture, according to a new study conducted by the Kansas State University department of animal sciences and funded by the Beef Promotion and Research Board.
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Labels fly in new package

The packaging for Seattle-based coffee marketer Park Bench's newest endeavor is for the birds. Literally. Using a unique label that replicates John J.
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FPA source reduction logo to go on packages?

Launched in October of 1994, the Flexible Packaging Assn.'s source reduction logo has been allowed only on materials and exhibits designed to educate and inform.
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Mead disputes desire for EPA guidelines

In the wake of our report on the Environmental Protection Agency and recycled-content standards for government-purchased boxes (see PW, August '95, p.
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Nutritional label fine-tuning

FDA is very pleased with all aspects of its food labeling requirements under the Nutrition Labeling Education Act (NLEA), said Dr. Ed Scarborough, director of FDA's office of food labeling.
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Putting color additives onto labels

FDA wants processors and manufacturers of butter, cheese and ice cream to declare FD&C Yellow No. 6 by name in the ingredient list on labels of products containing this color additive.
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Keeping service technicians off the road

Machinery service technicians may be about to give up their frequent flier miles. Two new approaches to reducing the costs and the downtime caused by machinery servicing were shown recently at two fall meetings.

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