The new water-based formula for WaterSeal Ultra allows the use of    pearlized blue HDPE containers, an F-style 1-gal jug and a
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Premium is as premium does

New Thompson's Ultra Water Seal employs pearlized HDPE containers and a variety of handsome labels to communicate the product's improvements.
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Wasting more myths

Solid waste management is a serious and growing problem for many cities and municipalities, leading to a host of proposed regulations that often negatively affect packagers.
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Don't go changing, FTC urged

As the Federal Trade Commission (FTC) reviews its environmental marketing guidelines for effectiveness, at least one trade group urged the regulatory agency to keep things the way they are.
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Single-stage is on stage at Coke plant

The great debate
After filling, printed rollstock is perforated, cut and guided over the container before it enters the shrink tunnel. Perfecting
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Shaping new markets

Cacique pushes for mainstream acceptance of drinkable yogurt with a striking container design and vibrant full-body shrink label graphics.
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Packagers say systems up to date

The average packaging system is either state-of-the-art or comparable to the top 10% in its industry. So says a survey of 434 packagers conducted by Industry Insights for the Packaging Machinery Manufacturers Institute (Arlington, VA).
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Pepsi's Cube goes holographic

Somers, NY-based Pepsi-Cola hopes to "light up" store shelves and displays during this holiday season with holographic images on its 24-pack "Cube" cartons for five Pepsi brands.
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Tetra Pak takes a systems approach to plastics packaging

When the world's largest international packaging supplier decides to expand into new packaging markets, packagers around the world-as well as the competition-had better take notice.
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Beverage containers dominate DuPont awards

A flexible beverage container and a hot-filled, shelf-stable juice pouch stand out at the ninth annual DuPont awards competition. Environmental categories and international entries again prove distinctive.
Both Molson Ice and Coors Extra Gold beers have added the alcohol content by volume to their labels, albeit subtly. Will others
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Alcohol content labels coming to a head

The BATF is set to issue a proposal on how alcohol content can appear on beer labels. Many brewers strongly oppose mandatory labeling.
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Beer design evinces local flavor

While regional brewers can never compete with huge ad budgets of the majors, they can play the home town advantage. Vancouver Island Brewery, Victoria, British Columbia, Canada, did just this when it had prepress house Image Pac (Richmond, B.C., Canada) design new corrugated 6- and 12-pack boxes, introduced in January '95.
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Topps bubbles over Bazooka wrapper redesign

The Topps Co. unveiled a new wrapper for its 5¢ Bazooka bubble gum piece for the first time since the venerable product was introduced in 1946. The NY-based marketer has updated the familiar red, white and blue wrapper with a large pink bubble in the center.
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Designing out corrugated costs

At a time when most packagers were taking it on the chin in rising corrugated costs, Levi Strauss & Co. (Canada) Inc.'s Edmonton, Alberta, facility worked with its corrugated supplier to lower the price it pays for cases for its popular Dockers pants (packed 15 to a case).
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Mayfield milks nostalgic design

Now that Coca-Cola has awakened marketers to the power of nostalgia with its retro-style plastic bottles for Coke and Sprite, nostalgic package design is extending to the dairy category, too.
Side by side, the true contour (right) has a convex label panel that requires a shrinkable label. The straight-wall contour (le
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Mexican Coke bottler gets in shape

Coca-Cola's 'true contour' PET bottle is a big success in several parts of Mexico. Promotora blow-molding plant decorates with a shrink label of OPP applied with glue.

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